Haier Group in Consumer Appliances Market - Global SWOT Analysis, Size, Share, Growth, Trends and Forecast 2017-2022
Haier Group in Consumer Appliances (World)
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PUNE, INDIA, November 10, 2017 /EINPresswire.com/ -- Haier Group in Consumer Appliances Market:
Executive Summary
With production plants in every region in the world, Haier Group has become the world leader of major appliances by sales volume. Its acquisition of General Electric (GE) in 2016 gained Haier a strong foothold in North America, which complements Haier’s strength in large cooking appliances. With its positive stance towards product innovation, Haier has also become one of the world leaders in connected appliances and self-cleaning appliances.
Haier Group in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Haier Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Haier Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Haier Group.
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THIS REPORT EXAMINES:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies
A detailed SWOT analysis of Haier Group provides strategic intelligence on:
Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Scope
STRATEGIC EVALUATION
World leader in major appliances by sales volume
Haier Group corporate business structure 2017 (1)
Haier Group corporate business structure 2017 (2)
Fast growing revenue in key divisions
Healthy profit margin in key divisions
SWOT: Haier Group
Corporate strategy
Connected ecosystem strategy
Haier Group’s major milestones
COMPETITIVE POSITIONING
Global leader in refrigeration and home laundry appliances
Global leadership in major appliances volume sales
Third in global sales of air conditioners
Whirlpool, Midea: The closet rivals
Major acquisitions expanded global coverage but China still critical
MARKET ASSESSMENT
Haier’s top 10 markets by consumer appliances volume sales
Expanding sales in large cooking appliances and dishwashers
Consumption upgrade for major appliances
Expansion in Asia Pacific and Western Europe for air conditioners
GEOGRAPHIC AND CATEGORY OPPORTUNITIES
Haier Group’s largest 10 markets’ growth prospects
Steadily growing major appliances in China
China air conditioners market recovering
Robust uptake of connected appliances in China
Growth of connected laundry and fridge freezers in the US
Connected laundry appliances and air conditioners in Western Europe
BRAND STRATEGY
Haier Group’s brand strength by region
Haier Group’s brand strength by category
Haier Group’s brand strength by consumer segment
OPERATIONS
Growing large cooking production share and declining OEM
Increasing share of overseas production
Connected manufacturing to reduce labour reliance
Haier’s production footprint in China
Haier’s production footprint in Asia Pacific outside China
Haier’s production footprint in the US
Haier’s production footprint in Western Europe
Haier’s production footprint in Eastern Europe
Haier’s production footprint in the Middle East and Africa
Haier’s production footprint in the Australasia
Haier’s production footprint in Latin America
RECOMMENDATIONS
Connected technologies, expansion and service
REPORT DEFINITIONS
Data parameters and report definitions (1)
Data parameters and report definitions (2)
Data parameters and report definitions (3)
Continuous…
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Norah Trent
WiseGuy Research Consultants Pvt. Ltd.
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